Event Profile

Government Affairs Fly-In 2014

May 20 — 21, 2014

Location: Washington SunTrust Headquarters

Website: Not available

This event has a fee

It happens once a year. Our industry leaders gather in Washington to learn about the current political landscape and what to expect in the year ahead. This unique opportunity allows you to play a vital role in molding the industry’s future while protecting your business from the whims of Congress.

The Government Affairs Fly-In in Washington, DC is your opportunity to establish or maintain your presence as an industry leader as well as:

  • Network with other DR industry leaders--90% of attendees are VP level or above
  • Work as a team to take a stand on the issues effecting our industry
  • Get prepared! Learn from ERA lobbyists about policy changes that could affect your business
  • Meet with representatives to talk about the issues most important to our industry
  • Come together as a united front and actively participate in the legislative process.

This year's event is better than ever! In conjunction with the Government Affairs Fly-In, we are celebrating the 10 year anniversary of ERSP, the industry's self-regulation program. There is a special event dedicated to the extraordinary impact this program has had on the direct response industry over the past 10 years.

Video Testimonials


SunTrust Headquarters Building
1445 New York Avenue NW
Washington, D.C.
9th Floor


ERA Member Pricing

  Early Bird - Until May 15 After May 16
Government Affairs Fly-In Only $299 $349
ERSP 10-Year Anniversary Seminar Only $150 $150
Package: Government Affairs Fly-In + ERSP Seminar ( Save $75!) $374 $424

Non-Member Pricing

  Early Bird - Until May 15 After May 16
Government Affairs Fly-In Only $399 $449
ERSP 10-Year Anniversary Seminar Only $175 $175
Package: Government Affairs Fly-In + ERSP Seminar ( Save $75!) $499 $549

Overview of Events

Please note the schedule is subject to change.

Tuesday May 20
1:00 p.m. – 4:15 p.m. ERSP 10-Year Anniversary Seminar*
5:30 p.m. – 7:00 p.m. Opening Reception/ERSP 10 Year Celebration

Wednesday May 21 
9:00 a.m. – 12:00 p.m. Panel Presentations to Learn About the Issues
12:00 p.m. – 1:00 p.m. Lunch Keynote Presentation
1:30 p.m. – 5:00 p.m. Meetings with Congressional Leaders
5:00 p.m. – 7:00 p.m. Closing Reception

*ERSP 10-Year Anniversary Seminar is a separately ticketed event.

Schedule of Panels and Presentations

Please note the schedule is subject to change.

Tuesday May 20: ERSP Seminar and Reception
1:00 p.m. – 4:15 p.m. ERSP 10-Year Anniversary Seminar

Opening Remarks
Introductory Remarks by Mary E. Power, CAE, CMP, President/CEO, Council of Better Business Bureaus, Inc.
Lesley A. Fair, Senior Attorney, Division of Consumer and Business Education, Federal Trade Commission

Panel 1: ERA & Advertising Self-Regulation: The Origins of ERSP

Lee Peeler, President & CEO, ASRC and EVP, National Advertising, CBBB; Linda A. Goldstein, Partner, Manatt, Phelps & Phillips, LLP; Dan Danielson, Co-Chairman, Mercury Media; Timothy Muris, Of Counsel, Kirkland & Ellis LLP

In 2004, ERA launched the direct response industry’s advertising self-regulatory program, ERSP. Panelists will explore the state of the industry at the time of inception and the reasons behind the program’s creation.

Panel 2: The Future of Advertising Self-Regulation in the Direct Response Industry
Julie Coons, President & CEO, Electronic Retailing Association; Jon Congdon, President, Beachbody LLC; Mary K. Engle, Associate Director for Advertising Practices, Federal Trade Commission; Edward F. Glynn, Jr., Partner, Edwards Wildman Palmer LLP

As the direct response industry continues to evolve with the demands of the marketplace, emerging challenges and opportunities arise for ERSP and the self-regulatory forum. Looking ahead, what role can ERSP play in addressing the ongoing needs of the industry?

Panel 3: Broadening the Scope: Self-Regulation in the Telemarketing Industry and Beyond
Peter Marinello, Director, ERSP and VP, CBBB; Lois Greisman, Associate Director, Division of Marketing Practices, Federal Trade Commission; Jeffrey Knowles, Partner, Venable LLP

While continuing its routine monitoring of traditional direct response advertising, ERSP has expanded its purview to evaluate messages communicated by new types of direct response marketing. Panelists will discuss new ERSP endeavors such as the ERSP Review Program, a voluntary program to monitor telemarketing sales calls and live seminar events.

ERSP 10-Year Anniversary Celebration Reception
5:30 p.m. – 7:00 p.m.

Wednesday May 21

Registration and Breakfast
8:30 a.m. - 9:00 a.m.

Opening Remarks
9:00 a.m. - 9:15 a.m.
Julie Coons, President and CEO, Electronic Retailing Association

Panel 1: Protecting Your Company From Counterfeiters
9:15 a.m. – 10:15 a.m.
Lev Kubiak, Director National Intellectual Property Rights Coordination Center, Immigration and Customs Enforcement (ICE); Richard DiNucci, Assistant Commissioner Office of International Trade, Customs and Boarder Protection (CBP); Allen Gina, Founding Partner CT Strategies

Join our distinguished panel as they explore the tools and techniques currently available to you to combat counterfeit activities. The direct response industry is experiencing a gathering storm as counterfeit goods have begun to flood the marketplace. Find out what you need to know right now to combat this growing phenomenon.

Panel 2: Washington 2014: Congress & the Election – What to Expect
10:15 a.m. – 10:45 a.m.
Alex Vogel, Principal, Mehlman Vogel Castagnetti; David Castagnetti, Principal, Mehlman Vogel Castagnetti

Election 2014 is revving up. Join two of the nation’s leading authorities on U.S. elections as they contrast the election and handicap the races from both the Republican and Democratic perspectives. Will the Senate remain in Democratic control? Who are the front runners for President in 2016? Get the latest insider information on this year’s electoral predictions and how changes will affect the halls of power in Washington, D.C.

Panel 3: FTC Crystal Ball
10:45 a.m. – 11:45 a.m.
Rich Cleland, FTC Assistant Director Advertising Practices; Jeff Knowles, Partner, Venable LLP; Jonathan Gelfand, Chief Legal Officer & Senior Vice President Beachbody LLC; Ed Glynn, Partner Edwards Wildman Palmer LLP

View into the FTC’s crystal ball with industry stalwarts Jeff Knowles, Ed Glynn and Jonathan Gelfand. A cornerstone of FTC engagement, Rich Cleland, will join the fast paced conversation as our panel explores the future of regulatory action. Future proof your business now for the years to come with expert advice on what tomorrow will bring to industry participants.

Lunch Keynote Presentation: Amazon.com
12:00 p.m. - 1:00 p.m.
Julie Bainbridge, Director of Product Quality, Amazon

Product counterfeit is a major issue plaguing the DR industry costing ERA members millions of dollars every year. Recently CEOs participating in the ERA CEO Summit identified increased counterfeit activity on online platforms as a major source of concern. In response, ERA has opened a dialogue with Amazon and identified the new program for members to report counterfeit products. We are pleased to be joined by Julie to hear about Amazon’s efforts and are excited about the powerful opportunities for our members to learn ways to improve their bottom-line on this important issue.

Meetings with Congressional Leaders on the Hill
1:00 p.m. – 5:00 p.m.

Closing Reception
5:00 p.m. – 7:00 p.m.

Meet the Panel Speakers

David A. Castagnetti, Partner, Mehlman Vogel Castagnetti Inc.

David Castagnetti is a Democratic political strategist with a Red Sox enthusiast’s ardor for hitting them out of the park. David has worked at the forefront of many of the significant legislative issues of the past two decades; building a long record of success in business, government and politics.
Known as a Democrat who understands how to talk to business, David is widely regarded as a leading legislative strategist who has played a critical role in shaping some of the most significant global policy issues of our time - from trade with China to global e-commerce to health care reform. Recognized as one of Washington's top lobbyists by Business Week, Washingtonian Magazine, The Hill and CQ, he is a trusted advisor to Members of Congress, Fortune 100 CEOs, trade associations and other organizations - who appreciate his street smarts and ability to blend policy and politics while navigating tough issues through difficult legislative and regulatory hurdles.
Before joining the bipartisan firm, Mehlman Vogel Castagnetti Inc., David served as the day-to-day point person to Congressional leaders and Members of the House and Senate for Senator John Kerry's 2004 Presidential campaign. As the Director of Congressional Operations, David provided briefings to both caucuses on the strategy, polling and message of the campaign, while earning plaudits for his sensitive work managing speaking roles at the Convention and surrogate outreach during debates.
One of the few people to have served in senior positions to Members on both the Senate Finance Committee and House Commerce Committee, David began his career in the Office of Congressman Ed Markey (D-MA). A strong believer in "what-you-see-is-what-you-get." client service, David has instilled that same approach at his firm, where principals do the work without pushing it off on junior associates.

Rich Cleland, Assistand Director, Division of Advertising Practices, FTC

Mr. Cleland joined the Federal Trade Commission’s Division of Advertising Practices in 1991. In 1996, Mr. Cleland was appointed Assistant to the Director of the Bureau of Consumer Protection and, in 1998, he was appointed Assistant Director of the Division of Service Industry Practices. He currently serves as Assistant Director of the Division of Advertising Practices. His primary area of expertise is the advertising and marketing of health-related products and services. He also supervises many of the Commission’s health fraud and weight-loss product and service law enforcement initiatives. Mr. Cleland supervised the FTC’s review of the Endorsement and Testimonial Guides. He recently supervised the revision of the FTC’s guidance on making effective disclosures on the Internet and other digital platforms (.com Disclosures). Prior to joining the Federal Trade Commission, Mr. Cleland served as Special Assistant Attorney General and Director of the Division of Consumer Protection in the Iowa Attorney Generals Office.

Julie Coons, President & CEO, Electronic Retailing Association

Julie Coons is the President and Chief Executive Officer of the Electronic Retailing Association.She is the chief advocate for the ERA membership working with policy, legislative and media audiences. In addition she provides strategic leadership focused on delivering member benefits that grow the industry and the association. Prior to joining ERA, Ms. Coons served as president and CEO of the Tech Council of Maryland. During her four-year tenure at TCM, Ms. Coons was known for turning the association back to being a regional powerhouse of influence. She oversaw a merger and re-branding of the organization, as well as successfully led an up hill legislative battle credited with taking the association to new heights.
Before joining TCM, Ms. Coons was executive vice president at PCIA-The Wireless Infrastructure Association, a trade association representing companies that develop, own, manage and operate facilities for all types of wireless, broadcasting and telecommunications services. Her time there was distinguished by the creation and growth of the pre-eminent industry trade show for the wireless infrastructure industry. Ms. Coons is an active member of a number of professional organizations, including Women in Technology and the American Society of Association Executives. She graduated cum laude from the University of the Pacific in Stockton, Calif., with a B.A. in economics and Japanese language and literature.

Richard DiNucci, Assistant Commissioner Office of International Trade, Customs and Boarder Protection (CBP)

Mr. DiNucci serves as the Acting Assistant Commissioner, Office of International Trade for U.S. Customs and Border Protection. He began his career 23 years ago in the former U.S. Customs Service at the Port of Baltimore in the Commercial Operations Division, Office of Field Operations (OFO). He later served in the Office of International Affairs working on the framework for the World Customs Organization's Kyoto Convention standardizing international customs clearance processes and facilitating cooperative law enforcement operations with international partners. He returned to OFO in 1995 where he served in a variety of positions in the field and at Headquarters in risk management and commercial enforcement operations. Mr. DiNucci was one of the original members of the team that designed and implemented the Customs-Trade Partnership Against Terrorism (C-TPAT) in 2001. In 2003, he was appointed Special Assistant to the Deputy Commissioner where he served until 2005 prior to beginning a detail at the Department of Homeland Security in the Directorate of Border and Transportation Security. Upon his return to U.S. Customs and Border Protection, Mr. DiNucci served in a number of positions including the Deputy Director in the Office of Anti-Terrorism managing the Commissioner's Situation Room, the Deputy Director of Border Targeting and Security in OFO overseeing the Automated Targeting System; Director of Cargo Control in OFO working on the design and implementation of the Importer Security Filing ("10+2") and administering CBP's overseas efforts in response to the 9/11 Commission Act mandating 100% scanning of all oceangoing cargo into the U.S; and the Acting Assistant Director Field Operations for Trade and Cargo Security in the New York Field Office.

Jonathan Gelfand, Chief Legal Officer & SVP, Business Development, Beachbody, LLC

Jonathan Gelfand serves as Chief Legal Officer and Senior Vice President, Business Development for Beachbody, LLC, a health and wellness company focused on home-based DVD workouts, premium supplements, and beauty products encompassing internationally recognized brands such as P90X®, Insanity®, Focus T-25®, Derm Exclusive® and Shakeology®. Jonathan’s legal responsibilities include protection and growth of the company with a focus on: direct response and direct selling marketing; entertainment; new media and emerging technologies; advertising and claims substantiation; privacy; federal and state regulatory compliance; data security; contests, sweepstakes and general marketing review; licensing and rights clearance; corporate governance; and intellectual property, brand protection, anti-piracy and counterfeit protection matters. In his business development role, Jonathan focuses on exploring new business opportunities and distribution models for Beachbody. Jonathan graduated from University of California San Diego and received his Juris Doctorate from Stanford Law School. He lives in Los Angeles, California with his wife and two daughters.

Allen Gina, Founding Partner CT Strategies

Mr. Allen Gina is the Co-Founder of CT Strategies, a subsidiary of Command Consulting Group, which provides strategic services to clients seeking current and innovative insight into border management and supply chain challenges in the U.S. and around the world.
Most recently, Mr. Gina served as Assistant Commissioner for International Trade at U.S. Customs and Border Protection (CBP). As Assistant Commissioner, Mr. Gina oversaw a workforce of over 1,000 employees and a budget of over $300 million, and was responsible for leading the most extensive trade transformation initiative in CBP’s history.
Prior to serving as Assistant Commissioner for International Trade, Mr. Gina served as the Assistant Commissioner for International Affairs; (A) Assistant and Deputy Assistant Commissioner for Intelligence and Operations Coordination, and (A) Executive Director for the Joint Operations Directorate at CBP. Mr. Gina was appointed to the Senior Executive Service in 2004 as the Executive Director of the Container Security and Secure Freight Initiatives. Prior to entering the Senior Executive Service, Mr. Gina served as Customs Inspector, Supervisory Customs Inspector, Chief Customs Inspector, and Area Port Director, as well as the Director of various offices including: the Customs Industry Partnership Program, the Customs Outbound Program, and the Customs Office of Border Security. Throughout his 30 plus-year career at CBP and its predecessor agency, the U.S. Customs Service, Mr. Gina has been a pioneer and a leader, developing broad and far-reaching national and international programs to support anti-terrorism and trade transformation policies. Prior to and during the first year of operation of the Department of Homeland Security (DHS), Mr. Gina was assigned to the Border and Transportation Security Directorate as Director of Agency Coordination to help establish policies and procedures.

Ed Glynn, Partner Edwards Wildman Palmer LLP

Mr. Glynn previously served for over 14 years in various positions with the FTC. He was a central player in the Commission’s merger review process and led the FTC’s regulatory oversight of transnational mergers and acquisitions for almost 10 years. During his time with the FTC, he was also the assistant director (international antitrust) and associate director (international) of the Bureau of Competition. Additionally, Mr. Glynn served as a trial attorney where he led several of the most significant investigations undertaken by the FTC and represented the Commission extensively in litigation in the United States District Courts and Courts of Appeals. Ed also served as a member of the U.S. Government Interagency Task Force on Europe 1992 Investment Policy. More recently, Mr. Glynn was a partner in the advertising and marketing, antitrust and regulatory practices of an international full-service law firm where his practice focused on advertising, antitrust and trade regulation issues. Currently, Ed serves as the Vice Chair for the Consumer Protection Committee of the Antitrust Section for the American Bar Association. He also is active in the Electronic Retailing Association.

Jeff Knowles, Partner at Venable, LLP

Jeffrey Knowles joined Venable's Washington, DC office as an equity partner in 1984. He manages Venable's Government Division and heads the firm's Advertising, Marketing and New Media Practice Group. He is also a member of Venable's Executive Committee, Compensation Committee, Partnership Selection Committee and Expansion Committee. He focuses on national television advertising, direct-to-consumer marketing and e-commerce. Mr. Knowles founded and served for thirteen years as general counsel to the Electronic Retailing Association. He is a member of the Board of Directors and past Chairman of the Electronic Retailing Association and past Chair of the association's Government Affairs Committee. He represents clients before the Federal Trade Commission, Food and Drug Administration, U.S. Postal Service, state attorneys general, Consumer Product Safety Commission, and self-regulatory bodies such as the Electronic Retailing Self-Regulatory Program and the National Advertising Division of the Council of Better Business Bureaus. Mr. Knowles is nationally recognized as the leading attorney in the direct response television industry. He focuses on law enforcement, federal and state regulatory matters, litigation and dispute resolution, unfair competition and protection of intellectual property rights, including patents, trademarks, trade dress and copyrights. He also handles media relations and crisis management.

Lev Kubiak, Director National Intellectual Property Rights Coordination Center, Immigration and Customs Enforcement (ICE)

Lev J. Kubiak is the director for the National Intellectual Property Rights Coordination Center (IPR Center) in Arlington, Va. On Aug. 1, 2011, Mr. Kubiak assumed responsibility for and oversight of the IPR Center. The center, consisting of 17 key U.S. investigative agencies and two international partners, stands at the forefront of the U.S. government's response to global intellectual property theft. Mr. Kubiak also oversees Homeland Security Investigations' trade enforcement program. Mr. Kubiak began his career in government service in 1992 at the U.S. Customs Service's Office of Labor and Employee Relations in Washington, D.C. He became a special agent in the agency's Detroit Office in 1995. In November 2001, he transferred to the Office of International Affairs at the U.S. Customs Service headquarters in Washington, D.C. There, he served as deputy director for the Container Security Initiative, a national security program focused on securing international movement of shipping containers. He later served as deputy assistant director of U.S. Immigration and Customs Enforcement's (ICE) Office of International Affairs, overseeing the international policy and programs division. In July 2006, Mr. Kubiak transferred to ICE's Buffalo, N.Y., office where he served as both assistant special agent in charge and acting special agent in charge. In May 2008, he was promoted to special agent in charge of ICE's Homeland Security Investigation's office in Buffalo.

Alex N. Vogel, Partner, Mehlman Vogel Castagnetti Inc.

Alex Vogel has a true insider's perspective on Washington's legislative, communications and political challenges. In fact, he has spent more than a decade counseling Members of Congress, campaigns, corporations and trade associations on effective strategies for overcoming those challenges. Alex's analysis and insights have made him a frequent contributor on Fox News, CNN, MSNBC, and to the Washington Post. Alex is consistently recognized as one of the country's "top lobbyists" by National Journal, CQ, The Hill and other publications. In the years prior to launching Mehlman Vogel Castagnetti Inc., Alex served as Chief Counsel to Senate Majority Leader Bill Frist, M.D. He was the architect of political and legislative strategy on tort reform, technology, telecommunications, asbestos reform, entertainment industry issues and campaign finance reform. As a Senate leadership staffer, Alex developed an intuitive understanding of both the process and practical operation of the Senate.
Holding a Top Secret Security Clearance, he was the Majority Leader's liaison to the 9/11 Commission and coordinated issues relating to domestic security and preserving continuity of government for the legislative branch. Alex also directed the appointment of all boards and commissions falling within the authority of the Senate, giving him a unique insight into and familiarity with the appointments process. During his time in the Majority Leader's office, Alex also served as the liaison to the Senate High Tech Task Force, building important and long lasting relationships with key figures in the technology industry.


Sponsorships for the Government Affairs Fly-In are available in Gold and Silver Level. Please contact Karen Eppsteiner, 703-841-8283, for more information.

Gold-Level Sponsors

Silver-Level Sponsors

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Event Profile

Government Affairs Fly-In 2014

May 20 — 21, 2014
Washington SunTrust Headquarters
1445 New York Ave. NW
Washington, DC 20005 
Not available
This event has a fee

It happens once a year. Our industry leaders gather in Washington to learn about the current political landscape and what to expect in the year ahead. This unique opportunity allows you to play a vital role in molding the industry’s future while protecting your business from the whims of Congress.

The Government Affairs Fly-In in Washington, DC is your opportunity to establish or maintain your presence as an industry leader as well as:

  • Network with other DR industry leaders--90% of attendees are VP level or above
  • Work as a team to take a stand on the issues effecting our industry
  • Get prepared! Learn from ERA lobbyists about pol...
  • Individual Registration

Find it on Map

Washington SunTrust Headquarters
© Electronic Retailing Association
7918 Jones Branch Road, Suite 300, McLean, VA 22102
Phone: (703) 841-1751 | Fax: (703) 506-3266 | Email:webadmin@retailing.org