ERA is dedicated to providing resources, tools and education to help members grow their business. ERA helps you keep current on the latest trends, news, and issues facing the direct-to-consumer industry. Below is a list of the current resources available to members:
Manage your profile with ERA. Update your contact information, upload your profile photo, and change your login password.
View your transaction history with ERA as well as your organization's membership status.
The ERA Member Directory provides a snapshot of ERA's current member companies with complete contact information. It is the ultimate networking tool for ERA members.
All ERA members are encouraged to engage with the association and fellow members and serve on a committee or council. ERA has multiple areas of focus that should meet the interest of each member interested in influencing the future direction of ERA.
MyERA is a private professional network for ERA members that facilitates networking and collaboration. It is a secure portal where you can communicate with and learn from your fellow ERA members in a manner that best suits your needs.
The Knowledge Center is your primary resource for content presented at ERA sessions and events, valuable industry research and data and news from
Electronic Retailer, ERA publications and other key sources.
The ERA Knowledge Center’s strength is in the pool of talented industry experts who are contributing to the project, and we are constantly looking for others who are willing to share their expertise with the D2C community. If you are interested in contributing to the ERA Knowledge Center—or if your company has published case studies, whitepapers or original research you would like to make available to the direct response industry—please contact ERA at
content@retailing.org to discuss your ideas and to receive contributors’ guidelines.
Electronic Retailer, the flagship publication of ERA, is the leading voice for the directto-consumer commerce industry, providing exclusive content, including ahead-of-the curve trend coverage, expert advice and key features from industry figures.
Lights, camera, action! Hosts Julie Coons and Craig Burnett conduct interviews with the movers and shakers of the direct response marketing industry.
Interested in learning the latest best practices but don't have a full hour to spare? Check out the 15-minute sessions presented by some of the industry’s leading experts in DRTV, online and social media marketing designed especially for busy professionals.
Check out the latest industry news through ERA's news aggregator. This news feed is a combination of industry blogs, periodicals, PRWeb, and ERA news designed for the DR professional.
See the latest news releases from the Eelectronic Retailing Association.
Direct Response Marketing Glossary
ERA and its members created a comprehensive glossary of direct response marketing terms to educate and assist companies both new or old to the DR industry.